The deal also shows that even though the major labels have expressed a desire to foster greater competition in digital retailing, their urgent, short-term need to maximize sales still leaves them eager to cut exclusive deals with the No.
Making the entire Beatles discography available only as iTunes LPs provides the format with its biggest marketing boost yet. Meanwhile digital track sales were down 0. Internet News Updated. By Louis Hau 4 Min Read. A frustrated spokesman for Sony Music, their record company, said: "It'd be great for Sony — but I don't think the band will be changing their mind any time soon. They believe that their albums should be consumed in their entirety".
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