Tab targeted women, specifically, promising to reshape their bodies. As a result, their pitches often fell flat. They developed Diet Rite as an option for diabetics and other consumers who needed to limit their sugar intake. Devoid of calories, it was first stocked among medicines rather than soft drinks, but focus soon shifted to the growing number of weight loss dieters nationwide.
Case in point, Weight Watchers incorporated in Sweetened with cyclamate and saccharin, Diet Rite boasted the taste of cola without sugar. This sugar-free proposition understandably worried the sugar industry.
Sugar producers had reason to howl. Diet options comprised less than 1 percent of all soft drink sales in , but Diet Rite rose to the number four soda within 18 months of its national launch, indicating a previously untapped market.
Indeed, diet cola sales increased from 7,, cases in to more than 50,, in As a result, competitors launched a number of new offerings. This forced the reformulation of most diet sodas, resulting in drinks that tasted sweet, yes.
The brand's owners have replaced the aspartame commonly used in diet drinks with a blend of acesulfame K and sucralose. Diet Rite says the blend makes its cola and flavored drinks taste more like sugared sodas, leaves no aftertaste and lasts longer on the store shelves. Newsletter Signup. I agree to the Terms. I agree to the Privacy Statement. This website uses cookies to ensure you get the best experience on our website. Learn more.
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